No matter which sector you have set up your business, you are bound to grow your online presence. With the increasing number of people using a smartphone, tablets, etc., building a mobile application is a must. So, this is the case with Fintech businesses.
Fintech App Development: Useful Tips & Main Features
Fintech is an industry of high-tech solutions for finance. These companies provide different kinds of software and hardware systems. As a result, the financial market tends to grow exponentially. Nowadays, FinTech is one of the fastest developing industries in the world with constant breakthroughs in technology. Areas like mobile apps development have become an integral part of FinTech. When it comes to mobile apps, finance companies have their own preferences between iOS and Android platforms.
Main Features Your Fintech App Should Include
Permanent Contact With Customers
Financial companies should make efforts to keep in touch with their customers as often as possible. That can be done by sending various personalized notifications, like weekly or monthly newsletters about the market’s latest news. You can also promote news that is related to your app’s products or services. This can also result in more conversions).
You can send alerts on transactions, changes in account status, or when a new product is launched. Such notifications will keep customers updated on what’s happening with their finances.
Security And Privacy
Financial data is very sensitive, so it’s important to make sure that your app has top-level security features. In addition, customers need to feel confident that their infos and credentials are in safe hands. As a result, they’ll feel that the company is doing everything to prioritize privacy protection.
Geolocation
Using geolocation technology will give financial companies a better understanding of their customers, which results in more personalized interactions. For example, if someone opens an app at night when they are walking home from work, the app might offer them a different set of products or services than it would if they opened it during the day.
The Use Of Artificial Intelligence (AI)
Many businesses have implemented AI to improve their customer service.
Financial companies can benefit greatly from using AI in their mobile apps. With the help of AI, customers will be able to get real-time support from customer service representatives. This will make customer experience much more pleasant and efficient.
Instant Messaging
Instant messaging (IM is a great way for financial institutions to keep in touch with clients. It’s a fast and convenient way to communicate, and it allows customers to ask questions and get answers immediately.
Gamification
Gamification is a great way to engage customers to use your app more often. It can be used to promote positive behaviors, such as making regular payments or saving money, it can be used to discourage negative behaviors, such as spending too much money or racking up debt.
The Use Of Big Data
Big data is another technology that can be used by financial companies to improve their customer service. By analyzing data from their customers, companies can identify trends and patterns that help them better understand their customers’ needs and wants.
Personalized User Experiences
Your app’s user interface (UI) and user experience (UX) should be tailored to meet the needs of your target audience. If you want to attract millennials, for example, your app should have a modern and trendy design. If you want to appeal to retirees, then your app should be easy to use and have a more traditional look and feel.
The Use Of Augmented Reality (AR)
Augmented reality is a great way to give customers a more realistic view of your products. With the help of AR, the product can be viewed and experienced in real-time. For example, a customer can try on a pair of sunglasses virtually and see what they look like before making a purchase.
The Use Of Geofencing
Geofencing is another way for financial companies to engage their customers and offer targeted marketing campaigns. By using geofencing, companies can send location-based messages or promotions to specific users who are in close proximity to their store or branch.
This is a great way to attract more clients customers and transactions. By using these technologies, companies can create a more personalized experience for their customers and increase engagement and loyalty.
Fintech App Development Process
Understanding The Basics
Before you embark on the planning and execution of your FinTech app project, you must understand what a FinTech app actually does for businesses. Based on the type of technology that’s being used, FinTech apps can be either B2B or B2C. The majority of FinTech apps currently fall into the category of B2B. It means that businesses use them to manage and optimize their finances.
However, we will witness a growing trend of B2C FinTech apps that are designed to witness customers.
Planning And Requirements Gathering
Once you have a clear understanding of what your business needs, you can begin planning and gauging requirements. You also need to create a budget that will help you determine exactly how much the project is going to cost.
Mobile App Design
When it comes to mobile app design for FinTech apps, there are several factors that you should consider:
- Using an existing mobile app design template that has already been created for this type of app.The use of mobile banking UI design patterns.
- Consistency in the visual appearance and layout across all pages/screens in your app, so users know exactly where they are when using it.
- Additional features such as geolocation, camera, and Apple pay integration.
Development
When it comes to the development of FinTech apps, there are several technologies that one must consider:
Libraries and modules: The use of open-source libraries and modules will make your application faster and easier to build. It is also a good idea to use pre-built functionality where possible to save time and money.
Frameworks
When it comes to development frameworks, you have a wide variety of options to choose from, depending on the language that you are using for your app. React Native is a good example of developing cross-platform mobile apps.
Cloud services
Purposes like data storage, hosting, and processing can be served by Cloud services.
Testing And Deployment
Once the development process is over, it’s time for testing. App testing will ensure that the app functions are working as intended.
After testing is complete, you can then deploy your app to the relevant app stores.
Cost Of Developing A FinTech App
If you are hiring a development company to create your FinTech app, you can expect costs from $150,000 to $500,000.
However, the cost varies depending on app’s features and complexities. For example, if you want to include geolocation or Apple Pay integration, that will add to the cost of development. Also, using a third-party cloud service will increase your costs as well.
So, when budgeting for the development of a FinTech app, it is important to take all of these factors into account.
Fintech App Success Stories
Mint
Mint is a well-known example of a successful FinTech app, with over 20 million downloads.
Created in 2006 and acquired by Intuit in 2009, this app allows users to track their finances, budget, and make payments. Additionally, it has received a 4.5-star rating on the Apple App Store.
Square
Founded in 2009, this Fintech app allows businesses to process credit and debit card payments just by using their tabs and smartphones.
More than 10 million people downloaded Square. The app got a rating of 4 stars on the Apple app store.
Wrapping It Up
Fintech applications have proven to turn the table for many FinTech businesses. To build your FinTech application you can always contact a reputable company, discuss your idea, get an approximate price, and compare it with other companies. After choosing the right partner for your application you can scale up your business rapidly.
