The possibility of A.I. replacing human writers has already been going around for a couple of years. But, there isn’t a software advanced and sophisticated enough to write in a similar manner with that of a human. Also, that they can’t do it now doesn’t mean that it will never happen. Thanks to the rapid advancement of technology, and the development of scientific methods like natural language processing and deep learning, it’s likely that machines could replace humans very soon.
A.I. has already been replacing human manpower in the manufacturing industry. However, it depends on one’s technological viewpoint since it’s making our work easier, instead of lamenting what machines can now do and don’t fall behind.
Here’s an alarming fact you might wanna know: A.I.-generated content is already happening.
In a decade, A.I.-generated content will probably be the norm.
20 to 30 years from now, A.I.-content creators might fully take over the reins.
So, if you’re a content writer, should you just give up? Let’s first examine the tech behind the millions and billions of pieces of online content in circulation right now.
What’s Up? I’m A.I., Nice To Steal Your Job
Let’s start by introducing the elephant in the room – Artificial Intelligence. A.I. is the force behind computer-controlled machines to do stuff that would otherwise require human intelligence. The main difference between human intelligence and A.I. is that the former has consciousness and emotionality.
Automated Writing – How A.I. Writes
Many organizations and companies use automated writing to create professional content. It includes The New York Times, Washington Post, Reuters. Even The Press Association produces 30,000 content in a single month, thanks to automated writing.
Usually, natural language generation software is involved when creating an automated narrative. It’s used for various content writing needs including business intelligence dashboards, and other types of data reports like portfolio updates, emails, and many more.
Pros Of Automated Writing In SEO
Whether you’re a lone wolf or a part of a team, content writing can be quite stressful. You’ll have to research, extract info from sources, write stuff, proofread, and share regularly. These processes can be mentally draining in the long run, but a machine can help you organize your plans and framework to make you more efficient.
On the other hand, automated writing can help get the job done in less time than unaided human content writers. Here’s an example: Washington post used a robot reporter to create 850 articles in 2016. With this, imagine what the future holds.
Artificial Intelligence can help in researching, collecting data, speeding up writing, and personalizing user experience. Natural language processing can also help the layman understand things more easily. Even some banks have started to adopt A.I. to manage their equity research reports
Cons Of Automated Writing In SEO
Often, A.I. lacks creativity as it’s highly dependent on dry facts provided. For now, articles produced by automated writing are dry and soulless. It gets even worse when A.I. attempts to spin an article because their “wordings” don’t fit the context any longer. The system doesn’t always work especially when forming an emotional bond with readers.
As it is soulless, A.I. doesn’t have “memories” to sway readers in the desired direction. It’s not always about stats, analytical reports, and directness, you know? More often than not, a gentle touch of genius is all it needs! And that’s the aspect of content writing that automated writing has long been struggling with.
Bottom Line
As such, it may not be too long before we see a much more improved and even more emotionally compelling content. It’s not too distant a dream – a dream that exists along with self-driving cars and robotic, artificial skins.
This doesn’t mean the content writers should start panicking right now. In fact, automated content should be a cause for celebration; looking at it from a different perspective, it can make our work faster and more efficient than ever. Actually, that’s the current case for most industries that adapts A.I.. A.I. can research and extract information far quicker than a human, organizing information gathered and presenting it in a cohesive manner.
As for automated writing, it’s the writer’s task to analyze information and derive its meaning for a greater overarching message. With the information at hand, writers can determine the structure and approach, and how opinions and arguments will be built to leave a mark on their readers.
So, could you have a robotic co-worker soon?
Yeah, perhaps. Although it might still take hundreds of years before reaching that point.
But for now, it’s more likely that humans will just rely on A.I. to augment mundane tasks and cover a broader scope of information.
Be on the lookout for smarter tools and A.I. in the industry, and work hard to future-proof your position as a creative human – which is far less robotic.
Try to ask yourself in terms of “how can I write content the incorporates emotion, creativity, and color?”
Then you’ll soon realize that you won’t be out of your job anytime soon.
Try to remind yourself that while robots [indeed] have a place in human society, their role is not to replace, but rather to help us.
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