What do you do when you have a beautiful, professional website that’s basically a ghost town? That was the exact problem facing Evergreen Landscaping when they came to us.
Evergreen Landscaping wasn’t just another service provider; they were a passionate, family-owned business specializing in high-end, custom landscape and hardscape design. With over 20 years of experience, a fantastic reputation built on word-of-mouth, and incredible projects to showcase, they had all the ingredients for success—except for a consistent stream of new clients from their website. They were losing out on valuable leads to competitors with less experience but more digital savvy.
Their goal was simple: get more of the right people to their website to fill their project pipeline. In just 90 days, we implemented a targeted strategy that tripled their monthly organic traffic and, more importantly, drove a 55% increase in qualified leads from their ideal customers. Here’s exactly how we did it.
The Challenge: A Closer Look at the “Before” Picture
The Diagnosis: What We Found in Our Initial Audit
To start, we performed a comprehensive audit of Evergreen Landscaping’s existing digital presence. This wasn’t about finding fault; it was about finding opportunities. We needed to understand the “before” picture to create a roadmap for the “after.”
Here’s what our initial audit revealed:
- Stagnant Traffic: They were stuck at around 3,500 monthly visitors, with no growth in sight. This was barely enough to keep their lead pipeline full, and they were desperate for a more predictable way to attract clients for their high-ticket services like full-yard renovations.
- Invisible on Google: Despite their decades of experience, they weren’t ranking on the first page of Google for their most important, high-value services like “patio design,” “outdoor kitchen installation,” or “landscape lighting installation.” Their competitors were dominating these searches, scooping up all the local business.
- Ineffective Content: They had a small blog, but the content wasn’t aligned with any SEO strategy. Posts were often random and weren’t answering the specific, high-intent questions their ideal customers were asking, so they weren’t driving traffic or generating leads.
- Critical Technical Issues: Our audit uncovered several critical technical SEO problems like slow page speed, a confusing site structure, and a lack of mobile-friendliness that were hurting their Google rankings and user experience. Their site’s page speed was a particularly big issue, with a mobile score that was well below the industry standard.
The Plan: Our 90-Day Strategic Roadmap
The Game Plan: A Three-Pillar Approach to Rapid Growth
We presented Evergreen Landscaping with a clear, methodical 90-day plan designed to address every issue we found. Our approach was not about quick fixes; it was about building a sustainable system for growth.
Pillar 1: Technical SEO Foundation
You can’t build a skyscraper on a shaky foundation. We had to get their technical SEO in order first so Google could crawl and index their site effectively. Our first week was dedicated to fixing all technical errors, including optimizing their website’s code and images to dramatically improve site speed. We also cleaned up their site architecture to make navigation more intuitive for both users and search engines.
Pillar 2: High-Impact Content Strategy
We stopped random acts of content. Our content team conducted a deep keyword gap analysis, identifying “low-hanging fruit” topics that their competitors were ignoring, such as “how much does an outdoor kitchen cost?” or “best plants for a shady backyard in [their city].” We then developed a content calendar focused on creating valuable, problem-solving blog posts and pillar pages. Every piece we created had a specific job: to rank for a target keyword and attract their ideal customer at different stages of the buying journey. We also created a plan to turn their stunning project photos into optimized visual galleries and before-and-after case studies on the website, which are perfect for attracting high-intent buyers.
Pillar 3: Authority-Building & Promotion
Creating great content is only half the battle. We had to actively promote it to show Google that the site was a trusted authority in its niche. We developed a plan for internal linking to distribute authority across the site and launched a targeted outreach campaign to earn high-quality backlinks from local home and garden blogs, reputable contractor directories, and design publications. This third pillar was crucial for signaling to Google that Evergreen Landscaping was a legitimate and trusted source of information.
The Results: The 90-Day Transformation
The Payoff: Tripling Traffic and Building Momentum
This is where the plan came to life. By working in lockstep, our strategy led to a powerful transformation that exceeded Evergreen Landscaping’s expectations.
Here are the key metrics we tracked and the results we achieved:
- Headline Result: Organic website traffic increased from 3,500 to over 10,500 monthly visitors in just 90 days. This provided a significant and predictable new source of potential clients.
- Keyword Rankings: They went from ranking for only 25 keywords on the first page of Google to over 180, including high-value, city-specific terms like “patio design [city name]” and “landscape lighting company [city name],” making their business visible to a much wider and more relevant audience.
- Lead Growth: Most importantly, this traffic wasn’t just for vanity. It led to a 55% increase in qualified leads through their website contact form and phone calls, allowing them to be more selective about the projects they took on.
- Engagement: Their blog’s average time on page increased by 30%, and their bounce rate decreased by 15%, showing that the new traffic was highly engaged with the valuable content we created.
This is what Evergreen Landscaping’s owner had to say about the results:
“Working with LADSMEDIA was a game-changer. We were flying blind before, but they gave us a clear plan and executed it perfectly. We’re finally seeing the online growth we always knew was possible.” — John Davis, Owner, Evergreen Landscaping
Your Success Story is Next
This transformation wasn’t about a single magic bullet. It was the result of an integrated strategy where technical SEO, content, and promotion all worked together as a system.
If you’re feeling stuck with a website that isn’t performing, the challenges Evergreen Landscaping faced probably sound very familiar. You don’t have to stay stuck. We can build a similar roadmap for your business. If you’re ready to turn your website into a growth engine, let’s talk.
