SEO tools are quite controversial in the world of digital marketing. If you approach any experienced digital marketer, chances are they will sell you the tools from which they get their commission. But the question is, should you take a risk to invest in it? Is this the calling that any business-minded person should pay heed to? Before we jump to conclusions, consider these questions first:
Do I want to know what my competitors are up to?
Do I want to know how my business will handle the demands of the digital world?
Do I want to know if my SEO investments are giving healthy results?
Do I want some automated intelligence to boost my SEO?
Do I want to detect and fix the loopholes in my website that’s costing my clients a lot?
If you answer ‘yes’ to all five questions, then go for it. Having worked in this industry for almost decade-and-a-half now, I was quite surprised by the potential of “Brand Overflow.” There are no big claims and deceiving strategies; it’s a straightforward SEO tool that does precisely what it needs to.
If you’re not convinced yet, let’s try to find out what you should be expecting out of this SEO tool; and why it’s necessary to have it now.
But First, Why Are SEO Tools Necessary For Business?
There has been confusion on what SEO tools are all about. That’s because historically, these tools were recognized in the wrong way. Thus, most people using it felt cheated. So, it’s important to know what you’ve signed up for. You must understand the expected benefits from it. Additionally, anyone claiming anything further than that should provide proof of delivery beforehand.
Gives Intelligent & Extensive Keyword Research
Sure, your Google Analytics can provide some informative keyword searching. But the engine targets advertisers for them to find the best keywords. However, if you’re going for organic SEO, it doesn’t make any sense in competing for keywords originally meant for promotion. As such, any good SEO tool will give you an idea of how the keywords will fare and provide you with in-depth analyses based on the organic search’s point-of-view.
Helps You Understand The Competition
When you’re doing a competitor analysis with any SEO tool, you’ll receive which keywords are giving a high SERP in the competition. You’ll also know your competitor’s website’s backlinks. Thus, it allows you to plan your SEO strategy accordingly.
But don’t expect similar results or an exact CTR on your competitor’s conversions. Any SEO tool which tries to make you believe you can do so is probably a hoax. And that’s something I never encountered with Brand Overflow tool.
Helps In Running Automated SEO Audits
Why should you invest in hiring someone to do something when a simple, more reliable tool can do so? SEO tools are designed to run automated audits on your website. It allows you to know your current standing and areas of improvement. Their report is so detailed that you’ll easily spot which part went wrong.
Now, if that’s all you need, you’d better be off hiring an agency that uses SEO tools for the same purposes. You’ll end up paying for the service, alongside some additional suggestions without having to pay for the tool itself. Though, you can get a trial for the SEO tool, which will allow you to run an audit by yourself.
However, never forget that even the best SEO tools cannot compensate for a physical SEO team if it’s really necessary.
Tracks Your Progress And Identifies Key Performing Indicators (KPIs)
Whenever you’re paying for a service, you’ll definitely want to know what you’re getting in return. So, there’s no better way than having a reliable tool that tracks the progress you’ve made. These sophisticated engines can provide feedback and track your SERP for a set of targeted keywords.
It can also help you identify the KPIs and won’t fully depend on your hired SEO expert. Any genuine SEO expert will accept this fact and will include these insights in the report.
Tracks And Visualizes Data
Data visualization tools are powerful since they identify issues to help improve your performance. Since this is an integral part of any effective SEO tool, it’s not merely limited to traffic or keywords only. It’s also important for tracking various elements within your website.
You have probably landed an affiliate contract and would want to know the number of clicks happening on your site. While it can be done thru Google, it might still need a considerable amount of technical knowledge. An effective and reliable SEO tool can do all of these within a matter of few clicks. Hence, you’ll be able to conversions on and off-site – which is what you need!
A good SEO tool, such as Brand Overflow, is essential for a good SEO strategy. It improves your digital marketing project and provides you with quantifiable results. Surely, many names are already in the market. But Brand Overflow is great at keeping any SEO management as affordable, simple, and user-friendly as possible.